Private label softgels
Find a reliable, low MOQ softgel manufacturer.
If the active is an oil, this is the format. A sealed shell locks out oxygen and light, hides taste completely, and for fat soluble nutrients it generally delivers better absorption than a dry powder in a capsule. It also looks and feels premium in a way a two piece capsule does not.
- Free to send a brief
- Reply in 2 business days
- Runs from 1,000 units
Best for
When softgels are the right call
- Omega-3 and marine oil lines
- Fat soluble vitamins, particularly D3 and K2 together
- Anything with a taste or odor problem, which a softgel solves outright
- Prenatal and life stage lines where absorption matters
What you give up
The honest trade offs
Fewer manufacturers run softgel lines, which means less price competition and longer queues. It is the wrong format for anything water soluble, which is most of the category. Vegan shells cost more and accept a narrower range of fills. Enteric coating for burp free fish oil adds cost and time.
We would rather tell you this now than after a deposit. Choosing the wrong format is the single most expensive early mistake a brand can make.
Low MOQ is not enough
What a reliable softgel manufacturer looks like.
A low minimum only matters if the product comes back right. These are the things we check before a softgel manufacturer ever sees your brief.
Runs softgel encapsulation in house rather than sending it out, which many quote without saying.
Manages oxidation, with nitrogen flushing and peroxide testing on marine oils.
Offers the shell you need: bovine, porcine, fish gelatin or plant based.
Has stock fills available, since custom softgel runs carry the largest minimums in the category.
Certifications
Certifications for your softgels.
Ask for the ones your retailers and customers expect. We match softgels projects only to manufacturers that hold the certifications your product needs.
- FDA registeredRegistered facilities
- cGMPCurrent Good Manufacturing Practice
- NSF certifiedFacility certification
- NSF Certified for SportBanned substance tested
- KosherWorld Kosher Services
- HalalCertified halal lines
- OrganicCertified organic production
- Non-GMOVerified ingredients
- VeganPlant based formulas
- Gluten freeCertified gluten free
- Third party testedCOA on every batch
- Made in the USADomestic manufacturing
Where it sells
Channels where softgels perform.
Format and channel should be decided together. A product that wins on Amazon can stall in mass retail, and the reverse.
Mass and club
Omega-3 and vitamin D remain two of the highest volume categories in all of supplements.
Natural and organic
Algal omega-3 and organic carrier oils carry real premiums here.
Prenatal and family
Softgels dominate prenatal because of DHA and fat soluble vitamin delivery.
Pet
An established and growing lane that many brands overlook.
Categories
What brands make as softgels.
Existing formulas are available across most of these, ready for your label. Custom development is available on every one.
- Omega-3 and marine oils
- Fat soluble vitamins
- Plant and seed oils
- Antioxidant and cellular health
- Prenatal and postnatal
- Eye health
- Hemp and cannabinoid softgels
- Pet supplements
Ingredients
Ingredients we run in softgels.
A working list, not an exhaustive one. If it is not here, ask. Sourcing an ingredient a manufacturer does not stock is part of the job. Marked ingredients are trending into 2027.
- Fish oil with EPA and DHA
- Enteric coated fish oil
- Salmon oil
- Cod liver oil
- Krill oil
- Algal EPA and DHA
- Flaxseed oil
- Evening primrose oil
- Black seed oil
- Pumpkin seed oil
- MCT oil
- Vitamin D3
- Vitamin K2 as MK-7
- Vitamin A
- Vitamin E
- CoQ10 and ubiquinol
- Alpha lipoic acid
- Astaxanthin
- Lutein and zeaxanthin
- Sunflower lecithin
- CLA
- Omega 3-6-9 blends
- Beef tallow
- Broad spectrum CBD
- CBD isolate
- CBN
- Methylfolate
- Choline
Questions
Softgels, answered.
What is the minimum order for private label softgels?
1,000 to 5,000 bottles on existing fills. Custom softgel runs carry the largest minimums in the category. Starting from an existing formula keeps minimums lowest. We will tell you honestly where a manufacturer's real minimum sits, which is often different from the number on its website.
How long does softgel manufacturing take?
6 to 10 weeks. Fewer manufacturers run softgel lines, so scheduling is tighter. The biggest variable is usually packaging and label approval rather than production itself, so we start that work in parallel.
How do I find a reliable softgel manufacturer?
Ask for the real minimum per SKU, a sample before a deposit, and a certificate of analysis from a recent batch, and check the points on this page. Or send us a brief, because that qualification is the work we do every day.
Can I start on a stock formula and move to custom later?
Yes, and for most brands that is the right order. Launch on a proven formula with your label, learn what sells, then invest in a custom formulation once the volume justifies it.
Do I get specifications and certificates of analysis?
Yes, with every quote. Our manufacturing partners are FDA registered and work to cGMP. NSF, organic, kosher, halal and vegan options are available depending on the line.
Will I know who makes my product?
Yes. You meet the manufacturer once the project is real, at the brief, sample or purchase order stage, and from that point you can vet them yourself: certifications, audit history and a visit if you want one.
Does it cost anything to send a brief?
No. Sending a brief and getting a quote through us costs you nothing.
Start a project
Ready to make softgels?
Tell us the product, the volume and the date it needs to be on a shelf. We will come back with a softgel manufacturer that fits, a real minimum and a lead time. Sending a brief costs nothing.