More Sales.
Less Guesswork.

Fractional sales strategy & execution for CPG and wellness brands ready to grow revenue — without hiring a full-time team.

$10M+

Revenue Led

$10M+

Revenue Led

$10M+

Revenue Led

$10M+

Revenue Led

12+

Sales Systems Built

12+

Sales Systems Built

12+

Sales Systems Built

12+

Sales Systems Built

40+

Key Accounts Closed

40+

Key Accounts Closed

40+

Key Accounts Closed

40+

Key Accounts Closed

<30

Days to First Win

<30

Days to First Win

<30

Days to First Win

<30

Days to First Win

You’ve got a great product. But sales systems? Not so much.

I help wellness and CPG brands grow revenue — fast. Whether you're scaling wholesale or expanding B2B, I build clear sales systems and pipelines that deliver results in under 30 days.

We don’t design logos. We build revenue engines that move product fast.

  • Revenue in 30 days

  • Built to close

  • More sales, less guesswork

  • From product to pipeline

What We Help With

Product Launches

Sales decks, assets, targeting

Product Launches

Sales decks, assets, targeting

Product Launches

Sales decks, assets, targeting

Product Launches

Sales decks, assets, targeting

Sales Assets

Sell sheets, one-pagers, toolkits

Sales Assets

Sell sheets, one-pagers, toolkits

Sales Assets

Sell sheets, one-pagers, toolkits

Sales Assets

Sell sheets, one-pagers, toolkits

Retail Readiness

Pitch, pricing, packaging

Retail Readiness

Pitch, pricing, packaging

Retail Readiness

Pitch, pricing, packaging

Retail Readiness

Pitch, pricing, packaging

Events

Samples, outreach, ROI

Events

Samples, outreach, ROI

Events

Samples, outreach, ROI

Events

Samples, outreach, ROI

Lead Generation

Target lists, outreach, interest

Lead Generation

Target lists, outreach, interest

Lead Generation

Target lists, outreach, interest

Lead Generation

Target lists, outreach, interest

Pipeline Optimization

CRM setup, systems, automation

Pipeline Optimization

CRM setup, systems, automation

Pipeline Optimization

CRM setup, systems, automation

Pipeline Optimization

CRM setup, systems, automation

Where brands get stuck

New product but no launch plan?

We build it out — clean, fast, and pitch-ready.

Scrambling before the next trade show?

Get your booth kit, pitch sheet, and follow-up funnel — now.

No follow-up system?

We turn leads into sales — with zero extra lift from you.

Your pitch still confusing?

Nail your value prop in 30 seconds or less.

Doing too much yourself?

Drop it. We’ll arm your brand for scale.

New product but no launch plan?

We build it out — clean, fast, and pitch-ready.

New product but no launch plan?

We build it out — clean, fast, and pitch-ready.

Scrambling before the next trade show?

Get your booth kit, pitch sheet, and follow-up funnel — now.

No follow-up system?

We turn leads into sales — with zero extra lift from you.

Your pitch still confusing?

Nail your value prop in 30 seconds or less.

Doing too much yourself?

Drop it. We’ll arm your brand for scale.

New product but no launch plan?

We build it out — clean, fast, and pitch-ready.

Scrambling before the next trade show?

Get your booth kit, pitch sheet, and follow-up funnel — now.

No follow-up system?

We turn leads into sales — with zero extra lift from you.

Your pitch still confusing?

Nail your value prop in 30 seconds or less.

Doing too much yourself?

Drop it. We’ll arm your brand for scale.

Process

01

Plan

01

Plan

01

Plan

01

Plan

02

Equip

02

Equip

02

Equip

02

Equip

03

Execute

03

Execute

03

Execute

03

Execute

Tailored Service Agreements

Every engagement is built around your goals, KPIs, and timeline

We don’t believe in cookie-cutter packages. Every business has unique sales targets, growth goals, and workflows — so our partnerships are structured as tailored service agreements (SLAs). This ensures you get exactly what you need, without paying for what you don’t.

How It Works

  • Discovery session to define objectives and scope.

  • Customized deliverables and timelines.

  • Agreed-upon KPIs and success metrics.

  • Flexible engagement terms designed to fit your workflow.

We don’t believe in cookie-cutter packages. Every business has unique sales targets, growth goals, and workflows — so our partnerships are structured as tailored service agreements (SLAs). This ensures you get exactly what you need, without paying for what you don’t.

How It Works

  • Discovery session to define objectives and scope.

  • Customized deliverables and timelines.

  • Agreed-upon KPIs and success metrics.

  • Flexible engagement terms designed to fit your workflow.

What We Bring to the Table

Every engagement is built from the areas you need most — combined into a custom service agreement that aligns with your growth goals.

Sales Strategy

Clear roadmap for revenue growth and market expansion.

Sales Strategy

Clear roadmap for revenue growth and market expansion.

Sales Strategy

Clear roadmap for revenue growth and market expansion.

Sales Strategy

Clear roadmap for revenue growth and market expansion.

Sales Playbooks

Repeatable processes, scripts, and cadences for your team.

Sales Playbooks

Repeatable processes, scripts, and cadences for your team.

Sales Playbooks

Repeatable processes, scripts, and cadences for your team.

Sales Playbooks

Repeatable processes, scripts, and cadences for your team.

Coaching & Enablement

Hands-on training to improve close rates and performance.

Coaching & Enablement

Hands-on training to improve close rates and performance.

Coaching & Enablement

Hands-on training to improve close rates and performance.

Coaching & Enablement

Hands-on training to improve close rates and performance.

GTM Plan

Channel, pricing, and positioning strategy to win your market.

GTM Plan

Channel, pricing, and positioning strategy to win your market.

GTM Plan

Channel, pricing, and positioning strategy to win your market.

GTM Plan

Channel, pricing, and positioning strategy to win your market.

Lead Gen Framework

Targeted outreach systems to fill your pipeline with quality leads.

Lead Gen Framework

Targeted outreach systems to fill your pipeline with quality leads.

Lead Gen Framework

Targeted outreach systems to fill your pipeline with quality leads.

Lead Gen Framework

Targeted outreach systems to fill your pipeline with quality leads.

CRM & Pipeline Setup

Optimized tools and reporting to track and scale sales.

CRM & Pipeline Setup

Optimized tools and reporting to track and scale sales.

CRM & Pipeline Setup

Optimized tools and reporting to track and scale sales.

CRM & Pipeline Setup

Optimized tools and reporting to track and scale sales.

Frequently asked questions

Frequently asked questions

What’s the difference between Packages and Franbtional Leadership?

What’s the difference between Packages and Franbtional Leadership?

What’s the difference between Packages and Franbtional Leadership?

What’s the difference between Packages and Franbtional Leadership?

Who are these offers designed for — and who are they not for?

Who are these offers designed for — and who are they not for?

Who are these offers designed for — and who are they not for?

Who are these offers designed for — and who are they not for?

What kinds of results should I expect from working with you?

What kinds of results should I expect from working with you?

What kinds of results should I expect from working with you?

What kinds of results should I expect from working with you?

How exactly does the Spark Session deliver value in one week?

How exactly does the Spark Session deliver value in one week?

How exactly does the Spark Session deliver value in one week?

How exactly does the Spark Session deliver value in one week?

Will this work with the CRM or systems I already have in place?

Will this work with the CRM or systems I already have in place?

Will this work with the CRM or systems I already have in place?

Will this work with the CRM or systems I already have in place?

How involved will I need to be throughout the engagement?

How involved will I need to be throughout the engagement?

How involved will I need to be throughout the engagement?

How involved will I need to be throughout the engagement?

Do I need to already be launched to benefit from these offers?

Do I need to already be launched to benefit from these offers?

Do I need to already be launched to benefit from these offers?

Do I need to already be launched to benefit from these offers?

Can I split payments or access financing if I need flexibility?

Can I split payments or access financing if I need flexibility?

Can I split payments or access financing if I need flexibility?

Can I split payments or access financing if I need flexibility?

Ready to unlock real growth?

Whether you're scaling wholesale, reviving B2B, or launching something new — it starts with a sales system that works. Let’s build it together.

© 2025 Clay & Spark. All rights reserved.

Ready to unlock real growth?

Whether you're scaling wholesale, reviving B2B, or launching something new — it starts with a sales system that works. Let’s build it together.

© 2025 Clay & Spark. All rights reserved.

Ready to unlock real growth?

Whether you're scaling wholesale, reviving B2B, or launching something new — it starts with a sales system that works. Let’s build it together.

© 2025 Clay & Spark. All rights reserved.

Ready to unlock real growth?

Whether you're scaling wholesale, reviving B2B, or launching something new — it starts with a sales system that works. Let’s build it together.

© 2025 Clay & Spark. All rights reserved.